A landing page, as the name suggests, is a page you land on when you click on an online advertisement or result on a SERP (search engine results page). Good landing page development tends to focus primarily on two types of landing pages: lead generation and click through.

What is a landing page design?

Landing page design is the process of creating an enticing site page for your target audience and website visitors. It should encourage them to convert from leads into subscribers or customers.

How do you design a landing page?

Landing Page Design TipsOutline your offer and campaign. Powerful copy is key to a great landing page. List the benefits and the solution. No matter what you are selling, users want to know whats in it for them. Create a compelling CTA. Focus on great design. Optimize for mobile.Sep 25, 2018

What are landing page design principles?

The point of a landing page is, after all, to get your attention. You dont want to distract people with too many buttons to push or links to click right from the get-go. In essence, a landing page really only needs a few simple elements: a headline and a CTA button or link.

What is a landing page and why is it important?

Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.