A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

How does a landing page work?

How Do Landing Pages Work? A person sees a call to action and ends up on a landing page with a form. The person fills out a form, which converts them from a visitor into a lead. The information from the form fields is then stored in your leads database.