Whats the Difference Between a Landing Page and a Homepage? Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business website — Homepages are the front page of a business website. Landing pages have a single goal — Homepages promote website browsing.

Is a landing page separate from your website?

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Its where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.