According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users.

Why is tinder so successful?

If you write off Tinder as having an easy branding experience because theyre a dating app, think again: dating is one of the most crowded markets, as well as one of the oldest. Tinders success has been due to their incredible branding, flexibility and responsiveness to their audience.