Once two users have matched, they can exchange messages. Tinder launched in 2012 within startup incubator Hatch Labs as a joint venture between IAC and the mobile app development firm Xtreme Labs. By 2014, Tinder was registering about one billion swipes per day. Tinder operates on a freemium business model.

How did Tinder get its first users?

Tinder acquired more than 10,000 new users by getting sorority girls and fraternity boys to sign up for the app. Tinders early customer acquisition success can be attributed to then-CMO Whitney Wolfes idea — travelling to colleges around the country.

How much did Tinder start with?

Founder of $3 billion Tinder reveals the clever marketing tricks he used to make the app go viral.

How did Tinder make money in the beginning?

Tinder generates almost all of its revenue from subscriptions. Swidler says that Tinder Gold — the premium subscription service it rolled out last year gives users more features for $14.99 a month — is a big reason that sales are up. The other reason is more paying subscribers.

Does tinder make profit?

Tinders making a lot of money off the single people of the world. In its final earnings release for 2019, Match Group disclosed that Tinder brought in $1.2 billion in revenue last year, further cementing its place as the dating app companys most valuable asset.