In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Its where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

What do you mean by landing page?

What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake.

What is difference between landing page and home page?

Landing pages have no navigation — Homepages do. Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business website — Homepages are the front page of a business website. Landing pages have a single goal — Homepages promote website browsing.

How much should I charge to write a landing page?

This means that landing pages carry a lot of value for your business, and you should work with a freelance copywriter who has experience writing content that gets results. The average fee range for professional landing pages will cost between $300-800/page.