The number of users is also expected to see an annual increase, with 53.3 million Americans expected to use internet dating services in 2024, up from 44.2 million users in 2020. That year, paying customers accounted for approximately 15 percent of U.S. online dating users.

Is online dating more successful?

Research shows that online dating is on the rise. According to the study, roughly 60 percent of participants have had positive experiences with dating platforms. Many people have success finding romantic partners online, whether theyre looking for something casual or long term.

Is online dating growing?

Revenue in the Online Dating segment is projected to reach US$3,853m in 2021. Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 8.44%, resulting in a projected market volume of US$5,328m by 2025. User penetration will be 5.2% in 2021 and is expected to hit 6.3% by 2025.