The use of WhatsApp in Brazil – where the app is often nicknamed zapzap – spans beyond the realm of texting. Whereas the share of Brazilian smartphone owners who send SMS text messages. It also serves as a sales channel for small and medium-sized enterprises.

What social media do people use in Brazil?

Mark Zuckerbergs corporation leads the social media industry in Brazil. Its flagship company, Facebook, along with WhatsApp (acquired by Facebook, Inc. in 2014) and Instagram (purchased in 2012), are the top mobile apps among Brazilian smartphone users.

Is social media popular in Brazil?

Brazil has the fifth largest population of social media users worldwide and the second-largest out of Asia, only second to the United States. It has been forecast that the number of users in Brazil will increase by 13 percent between 2021 and 2025, adding up to over 180 million.