A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. Its how your company is recognized and remembered among others. It also functions as the face of your business.
What is the meaning of logo design?
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
What is the most important in logo design?
One of the most important things to make a logo design success is its meaning or message. Barely seeing a logo on a product or advertisement is not enough to make it memorable. More than being a remarkable visual, it should be symbolically conveying some deeper meaning.
What are 5 characteristics of a logo?
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, theyll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. Relevant. Memorable. Timeless. Versatile.
What is an effective logo?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owners intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
How do you know if a logo is bad?
What Makes A Bad LogoToo Color-Reliant. Another example of what makes a bad logo is an inability to strip the logo down to just black and white. Isnt Visible At Small Sizes. Too Many Fonts. Poor Color Selection. Inconsistency. Trying To Communicate Too Much. Lack Of Kerning. Poor Font Selection.
What is a perfect logo?
Your logo should be distinct, designed to stand out from similar brands. Use design elements that fall outside of the current trends in order to create a strong visual impact. The brand should have a unique story, and this will be your guiding light to design a distinct logo for it.